The UK’s first granola butter

Granola, but spreadable.

Roasted gluten-free oats, ground until they turn creamy. It’s nut-free, vegan and top 14 allergen free, so the whole table can dig in.

Shop the five Find it in Holland & Barrett
43 reviews
Key ingredientOrganic matcha
Free fromTop 14 allergens
MatchaGranola butter · £6

On shelves and online at

Holland & BarrettSelfridges & CoOcadoWhole Foods MarketAmazonDelli
What is granola butter?

Think nut butter. Now take out the nuts. We roast gluten-free oats with organic coconut sugar and a pinch of sea salt, then grind it until it gives in and turns creamy. That’s it. Granola you can spread.

Step 01 / 03

Roast.

Wholegrain, certified gluten-free oats, toasted low and slow until they smell like the best bit of the granola bag.

A pile of golden jumbo oats with a metal spoon
Step 02 / 03

Grind.

Organic coconut sugar, sunflower oil and one flavour hero (cacao, raspberry, matcha, chai or cinnamon), then ground until silky.

A spoonful of Chai Spiced granola butter lifted from the jar, next to a matcha latte and toast
Step 03 / 03

Spread.

On toast, pancakes, porridge or fruit, or straight off the spoon. Use it anywhere you’d use nut butter.

Get ideas
Toast topped with Matcha granola butter and sliced strawberries
The line-up

Five jars. Zero nuts.

Same roasted-oat base, five very different moods. Which one’s yours?

Why Oat Avenue

Made for the whole table.

Allergy kids, coeliac dads, vegan flatmates. One jar works for all of them, and it still tastes like a treat.

14/14

Free from all 14 major allergens

Every granola butter is free from the full UK list, not just the nuts.

100% plant-based

Vegan in every flavour. Nothing from a cow, a bee or a hen.

High in fibre

Wholegrain oats do the heavy lifting, so breakfast keeps you going until lunch.

Chocolate granola butter jar with a spoon and a Great Taste award badge
Award winning

Great Taste approved

Plastic-free packaging

Glass jar, metal lid. Reuse it, then recycle it.

Small batches, London

Made by a small team with a big oat obsession.

A hand holding a jar of Matcha granola butter through a green velvet curtain
Just landed
600+

Holland & Barrett stores, nationwide.

Original and Matcha are on shelves across the UK. Grab a jar on your lunch break, or order all five here.

Find your nearest store All stockists
How to eat it

Four verbs, one jar.

17 recipes →
01

Spread

Thick on warm toast, bagels or rice cakes.

Granola butter spread on toast
02

Swirl

Through porridge, overnight oats and yoghurt.

Porridge swirled with chocolate granola butter
03

Dip

Strawberries, apple slices, pretzels. No judgement.

A strawberry dipped into Matcha granola butter
04

Spoon

Straight from the jar. We’ve all done it.

A hand holding an open jar of Chai Spiced granola butter with a spoon
From the spoon-lickers

Dangerously moreish.

43

verified reviews
Family verdictMum vs daughter: pick a favourite
MatchaThat green is the real thing
Taste testAll five flavours, one sitting
All five Oat Avenue granola butter jars together with breakfast ingredients
Can’t pick one?

The Ultimate Bundle

One jar of every flavour. The best way to find your favourite, and the gift that gets you invited back.

£27£30
Details
Jar one
Jar two
Build a pair

Any two jars, £11.

Founders Iva and Thiviyan at an Oat Avenue event
Hi, we’re Iva & Thiviyan
“We roasted some granola, blended it in our Vitamix, and that’s how granola butter was born.”

Lockdown 2020 turned two friends into oat obsessives: oat milk, oat flour, oat-crust pizza. The spread was the one that stuck.

Read our story
From our kitchen

Recipes, mostly breakfast.

All recipes
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